Privacy Policy

The short version

White Owl does not sell your data. Not to advertisers, not to data brokers, not to anyone — now or after a future terms update. This is a founding principle of the company, not a policy that can quietly change. Everything below explains how we collect, use, and protect what you share with us.

Information we collect

To build a coach that actually knows you, White Owl connects to the sources you choose to link:

• Wearable and training data — synced from Garmin, Whoop, Oura, Apple Health, Strava, or other connected devices: heart rate, HRV, sleep, pace, training load, and workout history.
• Account information — your name, email address, and any details you provide during onboarding.
• Check-in data — your daily stress and readiness check-ins, and anything you tell your Owl directly.
• Optional biomarker and health data — if you choose to connect a supported partner (e.g. blood panels, body composition, sleep tracking), only the data you explicitly authorize is imported.

How we use it

Your data exists to power one thing: better decisions about your training, delivered back to you. We use it to calculate readiness, adjust your plan, explain "The Why" behind every recommendation, and remember context across conversations with your Owl. We do not use your training data to train models for any purpose beyond improving your own coaching experience without a separate, explicit opt-in.

What we never do

• We never sell your data to advertisers or data brokers.
• We never run ads inside White Owl, so there is no advertising business your data could feed.
• We never share your data with a wearable or integration partner in exchange for payment.
• We never disclose your identity in aggregate research without your explicit consent.

Third-party integrations

When you connect Garmin, Whoop, Oura, Apple Health, Strava, or another supported partner, White Owl requests only the data needed to power your coaching — and only after you grant permission through that provider's own authorization flow. You can disconnect any integration at any time from your account settings, which immediately stops future data syncing.

Data retention and deletion

We retain your data for as long as your account is active. You can request a full export or permanent deletion of your data at any time by contacting us — see below. Deletion requests are processed within 30 days.

Your rights

• Access the data we hold about you
• Correct inaccurate information
• Export your full training history
• Request deletion of your account and associated data
• Withdraw consent for any connected integration

Security

We use industry-standard encryption in transit and at rest, and limit internal access to personal data to what's required to operate and support the product.

Changes to this policy

If this policy changes in a way that affects how your data is used, we'll notify you directly — not just update a page and hope you notice.

Contact

Questions about your data? Reach us at marco@whiteowl.run or through the contact page.