Pricing

Simple. Honest. Pricing.

No tiers designed to confuse you, no coach marketplace, no data sold to cover the difference. Pick the depth of coaching you want.

Free
$0
Forever
  • Auto-synced training log
  • Garmin / Apple Health / Strava
  • Daily readiness score
  • Ten-second stress check-in
  • Workout history
Get started
Advanced
$75
per month
  • Everything in Core
  • Full biomarker + sleep integrations
  • Quarterly Field Report
  • Priority Owl memory + context
  • Early feature access
Go Advanced
ONE-TIME · $35
Data transfer
Bringing years of history from another platform? We'll migrate it into White Owl so the Owl has real context from day one, not a blank slate.
GIVE BACK
Give Back program
A portion of every subscription goes toward sponsoring athletes who couldn't otherwise afford coaching. Details land alongside launch — ask us if you want to be considered either way.
FOR TEAMS
Universities & professional organizations
White Owl also works at the team level — for university programs and professional sports organizations that want the same decision layer across an entire roster. Get in touch to talk through your program.

Billing questions

Can I cancel anytime?
Yes. Cancel from your account settings whenever you want. You'll keep access through the end of the period you've already paid for — no clawbacks, no retention calls.
Does founding member pricing really lock forever?
Yes. The first 100 athletes who join early access keep their price for as long as they stay subscribed, even as pricing changes for everyone who joins later.
Is there a free trial on Core or Advanced?
Founding members get trial terms confirmed at signup. Start with Free any time — there's no card required, and no pressure to upgrade before you're ready.